Simon Fujiwara, Likeness, 2018 (detail). Image courtesy of the artist and Esther Schipper Gallery, Berlin.
Simon Fujiwara: Everything Anne
British-Japanese artist Simon Fujiwara is lauded internationally as a button-pushing 21st century impresario who works in an entrepreneurial style across multiple disciplines, subjects and styles. He often investigates themes of popular interest and desire such as tourist attractions, famous icons, celebrities, mass media and the popular employment of the museum. In this pan-historical, transformative exhibition, Fujiwara will present the culmination of four years of research, production, and thinking around the phenomenon of Anne Frank. Peering into the popular mythology that has been constructed around a humble girl whose secrecy underpinned her story, he examines what Frank’s legacy and formation as a celebrity and cultural icon reveals to us about contemporary society. The exhibition condenses his major work Hope House, which involved a full-scale reconstruction of the Anne Frank House across multiple floors of an Austrian museum, with Likeness, an uncanny life-size wax figure of Frank mediated by mechanized camera arms and 4K screens. Everything Anne also incorporates new archival imagery, works, models, and ephemera relating to the creation of the works.
The show will incorporate the architecture of the Blaffer Museum as part of the experience, where Fujiwara choreographs an immersive experience that brings the viewer into the world behind these works. In this sense it is both an exhibition and a “making of” story, culminating in a passage behind the secret bookshelf where we meet a hallucinatory avatar of Anne.