Summary:

On our fourth episode of the Blaffer Courtyard, we invited a group of young Gen Z entrepreneurs from the C.T. Bauer College of Business at the University of Houston to discuss their collaborative marketing project, titled Dynamic Marketing at the Blaffer Art Museum.

Throughout the discussion, we hear from the Bauer College team as they share insights about the overall campaign. We also review engagement analytics and examine the numbers behind their design strategies. Additionally, we discover what the team learned about the Blaffer over the course of the project, and what recommendations they can offer towards increasing visibility for the Blaffer and we move to develop more engaging marketing campaigns, particularly for younger audiences.

Timestamps

• 0:00 - Episode Introduction
• 1:30 - Introduction of Bauer College of Business Project team members
• 6:25 - What was your knowledge of the Blaffer Art Museum before this project?
• 11:00 - How did you assign project roles?
• 13:00 - What makes a business major choose marketing for an Art Museum?
• 17:20 - Marketing Survey – How was it shared and what were its findings?
• 23:30 - What is your one recommendation to improve Blaffer’s visibility and notoriety?
• 28:40 - Social media | What posting strategies work to increase student engagement?
• 29:20 - Who has more visitors, art museums or sports competitions?
• 30:20 - Cool marketing stats from Hubspot.
• 32:00 - Social media | Review of key metrics.
• 33:00 - Social Media | Post review, “The Red Block Bash”.
• 36:30 - Social Media | The importance of high-quality images.
• 38:15 - How as a museum do we strike a balance between tradition and technology?
• 41:00 - Social Media | Should post content captions and copy be translated?
• 43:40 - Social Media |Review of deliverables and a review higher than typical engagement for 18-24/Gen Z audiences.
• 45:40 - Social Media |Review of a reel inspired by MTV Cribs and Meet the Kardashians.
• 53:15 - Final comments and lessons learned.
• 56:00 - Episode Conclusion.